Dundonian fashion brand Isolated Heroes outlines plans to sew up £500k turnover

A Dundonian fashion house is confident of doubling turnover to £500,000 in 2023 and gaining a foothold in the US, after securing a series of new clients and stockists, as it this year celebrates a decade in business.

Isolated Heroes says it has seen significant growth since originally starting out with a graduate collection and now on track to turn over £260,000 in 2022. Founder and designer Samantha Paton has her sights set on the US market whilst growing the in-house team of 15 based in Dundee and looking to play a key role in bringing garment-manufacturing back to Dundee (which was once a key hub for making jute) with a Made in Scotland label.

It is set to next year have its products that go up to a UK size 28 available in stores across the US including a pop-up shop in California with Plus Bus Boutique, which specialises in introducing plus-size designers. There are also plans to attend major US fashion trade show Magic to showcase garments to wholesale buyers.

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