Edinburgh eco start-up looks to double headcount to 60 after smashing crowdfund target

An Edinburgh-based eco start-up that is helping to fight climate change has topped its latest crowdfund target as it looks to double its headcount in the year ahead.

Pawprint said the successful fund-raise wrapped up an “incredible year of growth” for the carbon reducing employee engagement platform.

The past 12 months have seen the business attract more than 18,000 users, sign up 31 businesses, achieve B corp status and more than double its headcount from 12 to 30 full-time employees with plans to double that next year.

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The firm’s £700,000 Crowdcube crowdfund is already overfunded at nearly £900,000.

Pawprint founder and chief executive Christian Arno.Pawprint founder and chief executive Christian Arno.
Pawprint founder and chief executive Christian Arno.

Pawprint for Business is an employee engagement platform that combines technology, carbon data and behavioural science to help businesses “unite, engage and support their employees in tackling climate change”. It works by empowering employees to take control of their carbon footprints using the Pawprint app, encouraging participation through “eco-sprints”, teams and leaderboards.