'Fifth of Britons' diet every few weeks
Twenty-two per cent of men and women begin a diet every few weeks, while 36 per cent look for the least-fattening items in the supermarket.
Among women, 43 per cent regularly shop for low-calorie food despite 63 per cent believing there is too much pressure on them to slim down. When it comes to fruit and vegetables, about 60 per cent of men and women eat the recommended five portions daily, meaning four out of ten are missing out.
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Hide AdOnly a quarter of those aged 16 to 24 consume their five-a-day, compared with almost three-quarters of over-65s.
The study, commissioned by Seven Seas, claimed three out of ten mothers say they reward a child's good behaviour with an unhealthy treat.